Trend Bites

EVENT VISUAL SYSTEM

Trend Bites is Unilever Home Care’s bold, buzzing take on internal trend sharing designed to make knowledge feel fun, snackable, and impossible to ignore.

Built on Unilever’s colorful design DNA, the identity turns everyday topics into playful “bites” of insight. The logo itself is a dynamic typographic system: soft, rounded letterforms paired with vibrant color blocks and the brand’s signature mouth icon, symbolizing conversation, curiosity and the act of taking a “bite” out of trends.

The visual world is unapologetically bright. A high contrast palette, geometric shapes, expressive stickers, and pop culture inspired illustrations create an atmosphere of optimism and creative energy. Every asset from posters to workshop announcements, merchandise, social templates and motion elements is designed to feel alive, modular, and instantly recognizable.

Trend Bites transforms internal events into a visual experience.

Role: Art Director Agency: Wunderman Thompson Client: Unilever

Colorful text reading 'trend' and 'BITES' with smiling lips icons on a blue background, promoting trends in home care by Unilever.
Four colorful square panels, each with a smiling emoji face with white teeth and a curved mouth, different background colors: pink, blue, orange, and teal.
Pattern of colorful smiley faces with open mouths on a blue background.
A colorful collection of stickers on a blue background, including words like 'WORK', 'BITES TEAM', 'PUBLIC RELATIONS', 'MARKETING', 'foldeR', 'Laundry', and 'goodjob'. There are also graphical elements such as smiley faces, a peace sign, arrows, a gl
Brightly colored collection of various text and graphic stickers on a blue background, including phrases like 'Home&Hygiene,' 'Thank You,' 'Creative Bites,' 'Home Care,' 'Award Winning,' '10/10,' and 'Team's Here!' along with icons such as smiling fa
A colorful graphic design with the text 'trends' and 'bite' in large, stylized letters with rainbow colors and patterns, arranged in a grid with different background colors. Each section has a label such as 'creative,' 'fragrance,' 'consumer,' 'digi,
Bright orange advertisement for TrendX IFF event with large white text saying 'Be inspired with the hottest trends X IFF'. Event date and time are in blue: 16.05.2023, 14.00-16.00, at U-House. Colorful graphic of perfume bottle, stylized snowflake, a
Pink promotional poster for a cooking experience workshop by Unilever, featuring two illustrated chefs cooking, with event details in Turkish for March 1, 2024, at Kanyon Uslan, including a fun colorful logo that says 'trend' and 'beauties' with smil
Bright yellow promotional poster for an event called "Brunch & Buzz" with the tagline "Get a bite of hot topics." It shows a cartoon woman with black hair holding a megaphone and a cartoon man with glasses wearing a tie, looking through binoculars. T
Bright pink hand making a peace sign with rainbow-colored mugs below and a blue background.
Colorful packaging design featuring a circular shape with the word 'digi' and the phrase 'blue tack,' along with three smaller circular logos with mouth-like shapes, and the words 'fragrance bloter' on an orange background.
Colorful graphic with the words 'home care' in large, bright yellow letters, over a pink starburst shape on a blue background.
Orange t-shirt with colorful smiling face icons printed on it, placed on a blue background with various graphic design elements and labels, including 'Fabric Care' and '10/10'.
An open book with a colorful circular sticker on the right page, and a boxed colorful game or puzzle with the label "Creative Sticks" featuring vibrant colors on a pink surface.
Abstract colorful design with overlapping circles and rectangles in pink, blue, orange, teal, and white.