Live with Style

ART DIRECTION FOR CAMPAIGN

The Live With Style collection launched with three distinct lifestyle worlds: Chill, Cosmos, and Symmetry. Each collection owns a different emotional space one calm, one dramatic, one loud connected through a shared design system that speaks to how people live in their homes, not just how a home looks.

Chill is rooted in comfort and natural harmony warm light, soft textures, and organic forms that feel like slow Sunday mornings.

Cosmos embraces fearless self-expression deep colors, dreamy layering, and curated chaos for those who see their home as a creative playground.

Symmetry is inspired by quiet elegance clean compositions, balanced layouts, and a mindful design spirit that brings clarity into everyday rituals.

Role: Art Director Agency: VML Client: Karaca

A dining table set with plates, bowls, glasses, and utensils, surrounded by wooden chairs, in a room with beige curtains and potted plants.
A round wooden dining table set with white plates, green drinking glasses, silverware, and bowls of salad. There is a tall orange vase with dried white leaves and a smaller white bowl with a round white item. The background features beige curtains.
A cozy kitchen with sunlight coming through a window with cream curtains, wooden cabinets with glass doors, and various kitchen utensils and plants on the countertop.
A kitchen with beige cabinets, a green tile backsplash, and a gas stove with pots and kettles. Open shelves hold dishes, cups, and pans. There is a hanging rod with mugs and a pan. A oven is below the countertop, and there are plants and kitchen uten
Interior of a cozy kitchen with dark green tile backsplash, white cabinets, open shelves with cups and bowls, a white countertop, and black kitchen appliances. A large potted plant is next to a window with sunlight streaming in. There's a table with
A table setting with a bowl of spaghetti topped with cherry tomatoes in the foreground, surrounded by glassware, silverware, and other dishes, with a dark green tablecloth and woven placemats.
A modern dining room with a black table set with plates of food, glasses, and cutlery, near window blinds with sunlight casting shadows on the wall.
Modern kitchen with black countertops, stainless steel appliances, knife set, and potted plant, with sunlight casting shadows on the front.
Modern kitchen countertop with coffee maker, knives in a holder, teapot, stand mixer, and plates, with window blinds in the background and promotional text reading 'Symmetry' and 'Koleksiyonun tamamını satın al'.