Korn Bakery

BRAND IDENTITY

Simple, strong, rooted in tradition Korn embodies heritage, raw ingredients, and humble power.

Before the bakery even launched, the brand let the city do the talking. In a quiet teaser campaign, people carried absurdly large loaves of bread through Berlin no logo, no explanation. Just bread. This bold act of minimalism turned everyday spaces into stage sets, inviting curiosity and connection without saying a word.

Korn’s identity is stripped back yet potent. The visual language is grounded in natural textures, neutral tones, and elemental forms. The naming, typography and imagery reinforce the sense of rawness, authenticity, and timelessness. At its core, Korn is about honoring grain the most basic, honest ingredient and letting it speak for itself.

Person holding a large loaf of freshly baked bread outdoors, wearing sunglasses, a beige coat, and a green scarf with the text "KORN" and "Baked. Not rushed." overlaid on the image.
Close-up of toasted bread with a piece of toasted loaf on top, overlaid with large stylized text reading 'BREAD' in light blue.
Photo of a bakery storefront and interior. The storefront has large glass windows with the name 'KORN' and the slogan 'Baked. Not rushed.' Inside, displayed pastries and baked goods are visible. The interior has warm lighting and modern decor.
A woman with sunglasses and a scarf holding a large loaf of bread, standing outdoors in front of parked cars.
Display of various types of bread on shelves, including crusty rolls, bread loaves, and breaded items, with a paper bag containing baked goods in the background at a bakery.
Baked bread and pastries in a bakery, with two paper bags labeled KORN, containing baguettes and pretzels, and a wooden box filled with bagels topped with sesame and poppy seeds.
A breakfast scene with a plate of bagel with cream cheese, a boiled egg, and a cinnamon roll on a white table. There is also a small dish of herb-infused butter and a cup of black coffee.
Hand pressing a brass doorbell next to a wall with a marble and gold decorative plate, holding a paper bag with two baguettes. The coat sleeve has a buttoned cuff.
A collage of images featuring baked goods and people enjoying bread, with a large bread roll with the word 'KORN' in the center. The collage includes shelves of different types of bread, people carrying bread, and a storefront of the bakery. The righ