ART DIRECTION FOR CAMPAIGN

KidLid was designed as a brushing companion for families with growing kids. The idea is simple: a rotating cap system that helps parents guide dosage by matching the child’s age. Inspired by the analogies dentists use a grain of rice, a pea, a chickpea the cap includes tiny visual markers that turn learning the right amount into a natural part of the ritual.

The design supports healthy habits early on, especially for younger kids who can’t yet squeeze the same amount consistently.

Role: Art Director Agency: VML Client: Sensodyne