KAV Coffee

BRAND IDENTITY

The name KAV is a minimal play on the German word “Kaffee” while also evoking “calm” and “cave” a retreat like space in the city for those who want to slow down and sip with intention.

Designed with simplicity in mind, the logo features a softened “K” to evoke the gentle, welcoming energy of a quiet hideout just like the space itself.

Before KAV even opened its doors, it softly announced its presence by walking the streets quite literally. With hand held banners, tote bags, and coffee cups reading “Wanna KAV together?”, the brand sparked curiosity and connection in everyday spaces. This subtle street campaign turned a simple question into a quiet invitation: to slow down, to notice, and to gather.

A woman holds a cup with green matcha latte towards the camera, wearing sunglasses, a red baseball cap, and a white shirt with blue cuffs, sitting outdoors. The text on the image says 'KAV' with smaller words 'wanna' and 'together?' and cartoon eyes
Exterior view of a cafe with large window, interior features wooden counter, plants, stools, and wall decor, with a café-themed overlay
Logo design with the word "KAV" featuring a softened 'K' to evoke a gentle, welcoming energy, displayed on a dark background with a green section on the right containing descriptive text.
A stylized illustration of a woman riding a bicycle, holding a black cup with "KAV" written on it, with steam or liquid splashing out. Next to it is a product packaging with two paper cups featuring similar artwork, a brown kraft paper box with a han
A cup of coffee on a saucer, a croissant on a plate, and two paper bags with the words 'wanna KAV together?' printed on them, set on a green surface.
A person carrying a green tote bag with a black and white circular design and the text 'KAV' printed on it, standing indoors. The background shows some plants and a seating area with a green metal bench and a decorative wall.
A woman with a bandana on her head looking closely at a cup of coffee with latte art. Two packets of coffee beans from KAV are in the foreground, one from Ethiopia and one from Colombia.
A close-up of a coffee machine with coffee brewing into a glass carafe, surrounded by cartoon illustrations of coffee cups, a coffee pot, a coffee grinder, a hand holding a cup, a hand pouring coffee, a bicycle rider, and a smiling person's face.
A green coffee menu from Kav Berlin on top of a beige and black illustrated background, listing various coffee and sweet items with prices.
Two ceramic mugs with speech bubble graphics placed in a creative display, with people standing near a window in a cafe or restaurant setting.
A woman with sunglasses holding two cardboard signs, one with the words "wanna KAV together?" and the other with a drawing of a bicycle and the KAV logo. Next to her, a black background with large white text reads "Before opening its doors KAV quietl
A collage of three women holding protest signs with the brand logo 'KAV' and the question 'Wanna KAV together?'. Each woman holds a different sign and is in a different urban setting.
Collage of social media images related to coffee by KAV, featuring photos of people enjoying coffee, coffee cups with latte art, coffee packaging, and promotional graphics.
A woman wearing a black headband drinks from a coffee cup outdoors on a city street with buildings, cars, and a blue sky in the background.
Instagram story featuring two bags of coffee labeled 'KAV,' with a poll asking 'Which KAV are you today?', offering options 'KAV O'Clock' and 'AfterKAV.'