Bearbook

BRANDBOOK DESIGN

The Snuggle Bearbook was designed to finally bring all bear characters together under one shared universe. The goal was to protect the emotional bond Snuggle has built over the years softness, scent, care, and joy while giving the bears a cohesive identity to belong to. With a bright, blooming and highly expressive visual world, Bearbook became the creative guide that defines how the bears should look, move, and feel across every medium TV, packaging, digital, and beyond.

Role: Art Director Agency: VML Client: Snuggle

Two colorful teddy bears covered in flowers with the words "BEAR
Colorful teddy bears with floral textures and different colors floating against a bright blue background. The image includes the words 'Welcome to the bear world' in the center, with 'Hello' and 'Hi' translated into various languages scattered around
Table of contents page of a book titled 'Bear Book' with a blue background and white flower petals on the right side, listing chapters from Introduction to The Don'ts And Watch Outs.
A vibrant field of various colorful flowers under a bright blue sky with a few clouds, with a welcome message about experiencing a bear-themed world.
A colorful teddy bear made of blue flowers and white daisies against a blue gradient background, with the phrase 'take a sniff and let's begin!' in white text.
The cover of a book titled "The Bearvolution" with a light blue background and the words "bear" in pink and "volution" in white.
Timeline graphic titled 'The Bearvolution' showing the evolution of teddy bears from the 1990s to 2024+ with four different teddy bear characters representing each era.
Title screen with blue gradient background displaying the text: 'The Story behind the blooming bears' in pink and white, and a small logo at the bottom that says 'BEARBOOK'.
A close-up of a white poppy flower against a cloudy sky with the word 'freshness' overlaid in large text and additional text about the brand 'Snuggle' and setting out to own freshness around the world.
A person in a pink bear costume hugging surrounded by pink and purple flowers on a rooftop with laundry hanging in the background.
Title screen of a book titled 'Blooming Bears' with a blue gradient background and the subtitle 'BEARBOOK' at the bottom.
Three images of teddy bears covered in blue and purple flowers, with people in the background of each scene.
Three images in a promotional poster for BEARBOOK, with a pink background and floral design. The first shows a person with a pink plush bear. The second shows a person hugging a blue plush bear on a city street. The third shows a woman in a room with
A colorful, abstract background featuring a soft blur of pastel pink, purple, and blue shades with a central flower-like shape. Overlaid text reads: "So it’s all about going from feeling flat to feeling next level fresh!"
Title screen with gradient blue background, text reading 'The Character of the Bears' in white and pink, and 'BearBook' at the bottom.
A collage of images from the movie "The Bear Book" featuring colorful teddy bears in various playful, surprising, and uplifting scenes, all made of flowers and engaging in fun activities.
The image shows two pages with a blue background on the left and white background on the right, listing words describing the character of bears. The left page describes bears positively, while the right page describes bears negatively. There are two
Cover of a book titled "The Visual World" from BearBook with a blue gradient background.
Three outdoor advertising posters on a concrete wall featuring colorful teddy bears made of flowers promoting Yumo's extra fabric softener, with cityscape backgrounds and the slogan 'Next level fresh'.
Outdoor billboard advertising Yumo's bear-themed laundry detergent bottles in a colorful garden scene with a white building covered in pink flowers, and a large purple bear mascot among smaller bear plush toys. The text reads 'Next level fresh'.
Seven colorful teddy bears decorated with flowers, standing in a line against a blue background.